The Presence Of Online Video

Although YouTube is the second largest search engine and the average Australian spends over 1hr every week on YouTube alone, online video only attracted 4% of display advertising in Q3 2009.

Social Media Club Melbourbe #smcmelb (on Twitter) together with Simon Goodrich from Portable Content, Suzie O’Carroll from YouTube & Nick Bolton of Viocorp discuss the following, at 24 Moons, ACDC Lane x Flinders Lane:

1. Why the advertising dollars aren’t following the audience
2. How marketers are doing it right
3. How Australians are consuming the medium

  • Simon Goodrich – MD of Portable and National president AIMIA
  • Nick Bolton – GM Viocorp
  • Suzie O’Carroll – Industry Manager YouTube
  • Here are some of the main highlights of the discussion.

    A Richer Experience for Youtube Ads - Youtube Annotations allow for deeper links of video clips. Youtube Insights allow for video analysis for targeting ads (metrics).

    Content Is Important - Relevance of video content is key to ad-targeting.

    Growth In APIs and Multi-Formating – Uploading video content is now easier, allowing different movie types and not just restricted to certain APIs, because encoding video is boring!

    Seeding Advice – The market decides what videos they want to watch (boils down to good content). Marketers must engage with viewers and apply social media strategy.

    Maximum Impact for Video – Around two to four minutes to catch viewer’s attention.

    Youtube Celebrities’ Cross-Over – Celebrities on youtube cross over to TV!

    Viocorp & Accenture’s Partnership Delivers Malaysian Portal – If you have heard of tonton.com.my, it is the latest Media Prima intelligent online portal that offers the latest on TV. Viocorp and Accenture delivers its technology and design. Yes, this one really works for me now that I’m able to stream my favourite Malaysian channels from Australia!

    Youtube Does Not Deliver / Build / Allow Porn – I think we all know that, and we know where they are!??

    Youtube Partners with Brands – Funds brands / content to enhance creativity across site

    Competitor Vimeo – Youtube could not reveal numbers in comparison :)

    Portable, An Online Channel – Explores fashion, film, music and art through online video and has its own iPhone app.

    I just can’t resist an artsy photo to end the night. Great insights from industry experts. Met some really awesome people. Looking forward to next month’s event!

    Updates

    Here’s a series of videos from SMCMelb I found from Simon T Small’s blog from the night:







    Meet Mac!

    Kim: Hey dear, meet Mac my other half.
    Josiah: Yes, I already met Mac, introduced by Bill.
    Kim: !!!

    I thought I might introduce you to my new 15″ MacBookPro since this is the reason why I can access the internet now. I feel like I’m living in a new hotel, the experience is just different. More classy, renewed and everything neat and pristine. So much more to learn. I love it!

    Bought it from JB Hi-Fi on Bourke Street from the Binoy the salesperson.

    Wait, I’m Not Really A Waitress!

    I found it really intriguing that “I’m Not Really A Waitress” is the name of one of the latest design Colours by O.P.I for Dell Design Studio in their Studio 15 range. Seriously, I’m not really a waitress.

    Kim_Dell

    I’m a multi-tasker with today’s technology. I’m also vain because my outlook defines me. Under the lacquered satin red nail polish lies a strong and bold personality in me. I’m not really a waitress.

    “A vivacious chianti red. Living in LA puts me in the heart of the entertainment industry, where you can see celebs and celebutantes just by grabbing a latte. My inspiration behind I’m Not Really a Waitress, OPI’s best-selling shade of all time, is the response you hear from every would-be actress who is waiting tables until her big break comes along. Created for the OPI Hollywood Collection, this is one shade that’s totally ready for its close-up! “

    SUZI WEISS FISCHMANN
    Executive VP & Artistic Director
    OPI Products INC.

    Josiah_Dell

    Josiah would suit the “Korakrit Arunanondchaiheuk” Design. Oh yes, I’ll give you 50 cents if you manage to say that name very fast without making a mistake and without pausing the first time. That’s the name of the design, but it is not called “I’m Not Really A Cyclist”.

    The Dell Studio Laptops

    Get creative and stay connected with the new Dell StudioTM laptop. Its Hi-def, LED widescreen design is multimedia-rich, and with a choice of colors the Dell StudioTM is easily personalized to fit your style.

  • NEW! Now featuring Intel®  Core™ i5 processors up to optional Intel®  Core™ i7 Quad-Core processors.
  • Hi-def LED display
  • Personalise with a choice of colours and 10+ Artist Designs1.
  • Surround sound with subwoofer and built-in wireless card
  • Optional backlit keyboard, mobile broadband2 and Blu-ray DiscTM 
  • Basic Specifications
    Intel® Core™ i5-430M Processor (2.26GHz, 4 Threads, turbo boost up to 2.53GHz, 3M cache)
    Genuine Windows® 7 Home Premium 64bit (English)
    McAfee™ Security Center (Multi-Language) – 30-Day Trial Version
    15.6 ” 720p WLED (1366×768) Display with TrueLife™
    2GB Dual-channel 1333MHz DDR3 SDRAM (2 x 1G) (Work at 1066MHz for Intel Arrandale CPU)
    320GB 7200RPM SATA Hard Drive
    Internal 8X DVD+/-RW Combination Drive with dual layer write capabilities
    512MB ATI Mobility Radeon HD 4570
    Integrated Stereo Sound with Subwoofer
    6-cell Lithium Ion Primary Battery
    Dell(TM) Keyboard with Touchpad (English)

    The best part is the website that offers not only detailed information on the laptops but also a great online shopping experience with the laptops delivered to your door. Customised and personalised to your needs. It also contains details of artists and the various selection of designs. Forget black or grey laptops. Pick something that’s you.

    Link: Dell Studio Laptops

    Dell_1

    The website allows you to pick your design and personalise to the specifications that you need.

     Dell_2

    Select, design your own laptop, add to cart and proceed to checkout. Pricing is available online.

    If you need help, you can always seek help online via their customer support or call their toll-free number at 1800-88-0301.

    I love how they encourage designers to be a part of Dell by submitting their best laptop designs (skins) for competition. Recently, their “Make It Yours” Design Studio attracted tons of budding designers in Malaysia. I must say there are a lot of talented young folks out there. Here are some designs to highlight that are my personal favourites.

    AhmadFakhry

    by Ahmad Fakry

    Well, I must say that red, black, grey and white are my favourite colours and I have a thing for swirls. They’re not only pretty, they’re fluid which represent movement and it’s like a dance.

    FaridDzulfitry

    by Farid Dzulfitry

    This one is really metaphorical, a brain tree with ideas branching out. It’s bold and urban, I love it!

    HazeLong

    by Haze Long

    You like rubiks? Colours splashing out of the rubiks cube. Like a vomit of letters.

    Kynki

    by Kynki

    How cute and intricate it is!

    SafWan

    by Saf Wan

    I also love circles mixed with swirls. Reminds me of the 5bling logo I designed for Josiah!

    TanShiYun

    by Tan Shi Yun

    If there is anything to change in the image, the girl behind the butterfly should be me, possible?

    WINNING DESIGNS

    Now are you ready for the ultimate winning design?

    Amirul

    WINNING DESIGN – best entry as selected by promoter: Old Style by Amirul Hasrie who wins a laptop with his own design on it and vouchers.

    I wonder if Amirul was inspired by the bathroom tiles or something. Makes me wonder the mental state of mind the artist was in at that point in time while working on this. Indeed, the earth needs more green, so let’s fill it up with more green because it is a joint effort to layer the bricks. Now, if that makes sense. What do you think?

    SinOngToh

    WINNING DESIGN – most popular design by vote: Dell by Sin Ong Toh who wins vouchers.

    Do you see the word DELL in the design?

    See what I mean by talent. Really inspiring indeed.

    Click to: Dell Studio Laptops

    Guys At Wii – Sigh…

    The intensity some guys can be when playing the Wii Olympics. Tsk tsk tsk.

    New Blog Layout

    I present to you my new blog layout. I hope you like it. This is more me. For the first time, I’m able to construct a blog on my own with some trial and error. Oh, I designed the banner header too, much simpler now than the previous one. This blog’s supposed to be optimistic. Comments?

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